TruVideo, backed by TZP Growth Equity, retained Lantern Partners to recruit its Senior Vice President, Sales. As a fast-growing, AI-driven video and messaging platform serving automotive dealers and enterprise partners across North America, TruVideo sought a proven sales leader who could help professionalize its go-to-market organization, deepen strategic partnerships, and support the company’s next phase of growth. We are pleased to announce the appointment of John Forbes.
Forbes is an accomplished sales executive with more than 25 years of experience leading high-performing teams, driving revenue growth, and building structure and discipline within sales organizations. He brings a strong track record of scaling teams, improving execution, and delivering results across enterprise software environments. In his role at TruVideo, Forbes will help lead the sales organization, strengthen go-to-market execution, support the company’s continued growth in automotive, and extend its reach into new markets.
