Affinitiv, a portfolio company of The Riverside Company, partnered with Lantern Partners to identify their next Chief Executive Officer. After conducting a nationwide search, we are pleased to announce the appointment of Sharon Kitzman to this role.
Kitzman brings more than three decades of leadership in automotive software and technology, with a proven record of scaling cloud-based platforms and delivering customer-centric innovation. In this position, she will lead Affinitiv’s next phase of growth, advancing its data-driven marketing and software solutions to deepen OEM and dealer partnerships and drive long-term customer loyalty.
